This software was my Industrial Engineering Bachelor's Thesis.
Problem:
Difficult access to mathematical models to take decisions to develop new products.
Solution:
Robust tool to analyse the buying intent of consumers of any category of products in the market to create new products better.
How it works:
Statistical Models:
Methodology:
Only the Java UI is visible to the user, VBA scripts and R scripts run in the background.
Problem:
Difficult access to mathematical models to take decisions to develop new products.
Solution:
Robust tool to analyse the buying intent of consumers of any category of products in the market to create new products better.
How it works:
- Analyse the whole market with a multivariate analysis.
- Clusters the market by buying intent.
- Analyses each segment with a multivariate analysis.
- Identity characteristics of each segment.
- Market characteristics of each segment.
Statistical Models:
- MANOVA
- Clustering:
Methodology:
- VBA programming to merge tables information.
- R programming to run statistical models.
- Java programming to show the UI and make a word document report easy to read, since R's results are not that easy to understand for non experts.
Only the Java UI is visible to the user, VBA scripts and R scripts run in the background.